Bango Creates New Generation Shopping Experience on Mobile
NEW YORK -- INgrooves, the world's leading digital media publisher for independent music, is using Bango's browse and buy technology to connect independent music labels and artists with their fans around the world and create the next generation shopping experience on mobile. With the mobile rights for 500 labels whose music genres include Hip-Hop, R&B, Electronic and Rock, INgrooves is enabling the independent music industry to participate in the mobile content revolution.
Industry analyst NPD Group reports that Rap/Hip-Hop was the leading ringtone genre among those downloading ringtones in the U.S. market in July 2006, accounting for 23 percent of ringtone downloads. Using a content management system from Graphico New Media, INgrooves builds WAP sites for its artists and labels to address the increasing demand for new ringtones and other content such as wallpapers.
Bango's browse and buy technology enables artists such as Thievery Corporation, The Crystal Method, Traxamillion and breakout R&B star, Kieran, to sell digital content directly to mobile phone users across all networks using the mobile internet. The mobile internet enables bands to have their own mobile content shop where users browse and buy in one seamless flow, without the need to exit the shop to send a Premium SMS message to buy content.
INgrooves' artists and labels also benefit from the internet's networking effect where users discover the site by browsing in from a mobile search engine or clicking on a mobile advertisement. The viral element of the internet is also important enabling fans to pass on recommendations and push links for their favorite sites to each other.
In addition to operator billing, consumers can pay using Premium SMS, credit/debit card and PayPal - so these independent music artists and labels can sell directly to consumers on any phone network world-wide.
"Bango's global payment platform is important to our independent artists and labels because their fans span the globe," said Jason Kadlec, Director of Business Development at INgrooves. "We need to deliver a superior consumer experience that makes people want to come back again and again. Bango and the mobile internet deliver that experience."
About Bango
Bango has developed and deployed a unique open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This "direct-to-consumer" approach operates alongside the operator's mobile content portals. Leading mobile operators including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their "direct-to-consumer" business.
The Bango platform has given phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly - irrespective of operator. Bango, based in New York and Cambridge (UK), is quoted on the London Stock Exchange (AIM: BGO).
For further information, go to www.bango.com.
About INgrooves
INgrooves is a digital media publisher and technology company that provides distribution, marketing, and licensing services through its INgrooves[TM], INgrooves Mobile Music[TM], and Digital Music Access[TM] brands. As the digital representative for frontline releases from artists and labels, INgrooves increases the exposure and earnings potential of its artists and label partners. INgrooves distributes audio and video content to over 300 internet and mobile stores worldwide using its patent-pending technology platform. Artists and independent labels seeking worldwide marketing and licensing services rely on INgrooves to get their music into TV, films, video games and other branding programs. For more information, check out www.ingrooves.com.
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