Buy a digital video camera and desktop-editing software, and you can do it all - and still not spend what it would cost for 200 extra rating points of broadcast TV time.
THIS COLUMN is dedicated to those of you trying to decide whether 200 more gross rating points (GRPs) is worth it.
On May 11, U.S. Rep. Bob Franks of New Jersey, a candidate for the Republican U.S. Senate nomination, took 20 minutes out of his busy day to tape three 90-second TV spots. He sat in a plain chair against a plain background emblazoned with a simple logo, in a tiny room on the second story of a small building on Capitol Hill. He talked into the lens of a Canon DXA-4P, a digital video camera, …
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